The product is a Sony PlayStation 4 game titled "Call of Duty: Black Ops III." It is a part of the popular video game series by Activision and features online playability. The game falls under the shooter genre with a PEGI 18 rating, making it suitable for mature audiences. The game's setting is set in the world of Star Wars and includes elements of football as a sub-genre, making it a versatile and engaging gaming experience for fans of both shooter and sports games.